It is a known fact that 97% of people who are looking for services in their local area turn to the internet as their first resource. Not only that, but 82% of iOS and Android smartphone users will use search engines when searching for local businesses. When you need to connect with customers in your area, you need to ensure that you are ranking highly in the search engine local results.
If your company can’t be found in the local business ranking for your area, you need help from a Local SEO services expert. With considerable expertise and experience in mobile SEO and small business SEO in the local context, we can help you to develop innovative strategies so that you can develop unique content that will best attract a local audience.
What Is Local SEO?
Whereas at one time if you were looking for a local plumber, gardener or cleaning service you would get out the trusty old Yellow Pages and start searching, these days Google is the modern alternative. A local SEO expert can ensure that your business is clearly visible to people in your area so that it can grow and thrive.
Local SEO refers to the process of making a company visible in terms of geographical searches. A local SEO agency will optimise your strategy so that your business’ online visibility is boosted helping it to outrank competitors in its local area. Not only that, but it will also improve the amount of organic traffic that is driven to your site, earning your brand more leads.
Any business which needs to drive sales and leads from nearby customers requires their local SEO campaign to be successful so that your site generates more contact forms and telephone calls about your products and services.
Do You Need The Services Of A Local SEO Company?
Are you wondering if your business could benefit from the services of a skilled local SEO expert? If you answer yes to any of these questions, you should contact us today to find out how we can help you.
- You are running a local business
- Your company has specific service areas
- You own a franchise
- You need to drive up traffic and leads and boost sales in a specified market area
- You need to complement the existing listings you have in online directors
- You need your business to appear on navigation apps or on maps
- Your company has an office in multiple locations or provides services across many areas but does not operate nationally
How Can We Help?
As a team of talented SEO experts, we can offer you a number of benefits when you opt for our local SEO service.
- Having a high-quality local SEO strategy will improve your brand’s visibility to customers in your area
- You will enjoy an increase in traffic to your website, more leads and a higher number of sales from visitors in your locality
- Your brand’s geographic campaign will be more targeted to suit the preferences of today’s modern consumers who are looking for a more personalised online experience
- Your company will stand out from its rivals in local social media, searches, maps and directories
What Do We Do Every Month To Help You?
We offer a comprehensive local SEO package to ensure optimal efficacy for your business. We will:
- Run a full market analysis of your company’s service areas
- Find competitors in your area that currently outrank your business online
- Analyse relevant search terms and monthly search volumes within your market
- Audit citations across all online directors that are relevant to your business
- Edit local citations to ensure the correct address, phone number and business name has been entered
- Create new citations for your business where necessary
- Regularly research keywords to determine what your customers are searching for in terms of your services
- Publish website content targeted at your local area to boost your local search engine ranking
- Add microdata to your site which improves your local business listing
- Ensure local reviews of your company are prominent on your search result pages
- Regularly optimise your landing pages
- Optimise your My Business Google page to ensure the correct information is displayed
- Claim your business’ Google Maps listing
- Optimise your My Business Good page for its backlinks
- Monitor the rankings of your keywords as well as your organic traffic, leads and calls
- Monitor your competitors’ keywords rankings
- Monitor your three closest local competitors
- Install and monitor advanced Google analytics tracking
- Provide reports on the impact of our local SEO services on your company
When Can You Actually See Results?
It is important to recognise that a local SEO strategy is a long-term investment in your business. However, while results may not immediately be noticed, your local SEO is working for you in the background. Within around 3 months you should see your first place placement and within around 6 months you should see that there has been an improvement in the number of visitors to your site and the number of sales made within your local area. The great benefit of Local SEO is that the effect will only continue to increase, and within 12 months you will have seen further measurable progress towards your company’s goals.
How we work
As part of our local SEO strategy for your business, we take a number of steps to ensure that the best action is being taken to increase visibility within your area.
First, we will update the name, address and phone number information held about your business online, as data of this time is a key element within a successful local SEO campaign. Then we will develop a content strategy that is unique to your business. By creating engaging and relevant content for your target audience that can clearly be recognised and understood by search engines, more traffic will be driven to your site. Our expert team will also optimise your images, uploading them to your online business listings and directories before waiting for the search engine bots to crawl through the optimised and verified listings we have put in place for your company. You should see the first-page placement appear in around 90 days.