Working hand in hand with on-page SEO as part of a fully coordinated and implemented strategy, our expert team can optimise your off page SEO to ensure that all channels have been thoroughly covered to maximise your business’ exposure. Although on-page SEO is better known, off page SEO has a key role to play in improving your company’s ranking in the search engines.
What Is Off Page SEO?
While some people believe that off-page SEO is primarily to do with link building, in fact, this is only part of an effective off page SEO strategy. Essentially, promotion methods are the heart of off-page SEO in order to rank a website more highly in search results.
As might be guessed from its name, off-page SEO involves activities which can be performed outside the website’s boundaries rather than as part of the site’s content and design. Its three main elements include:
- Social Bookmarking
- Social Media Marketing
- Link Building
What Is The Importance Of Off Page SEO?
Search engine algorithms are constantly adapting and changing in an attempt to return the most relevant results, and in an attempt to do this there are a number of factors they take into account. As well as on site factors, off page SEO is also used to give a clearer indication about how other users and sites perceive the website in question. Websites which are useful and full of high quality content will be more likely to feature links from other sites as well as mentions on Facebook, Twitter and other social media. They are also likely to be shared and bookmarked by users.
Why Have My Site Off Page SEO Optimised?
When our team of experts optimise your off page SEO, you will discover a host of outstanding benefits including:
- A boost in search engine ranking
- An increase in your PageRank
- Greater exposure to a wider audience
- External link building to bypass competitors and gain a higher rank
Top Off-Page SEO Techniques
There are a number of off-page SEO techniques which can help your site to obtain a higher ranking.
Link Building – while in the past there were a number of ways of building artificial links such as via blog directories or link exchange schemes, these are no longer of any use and could result in your site being penalised. This is why you need the knowledgeable services of a skilled team of SEO experts to know how to forge natural and high quality links that will help to raise the profile of your business.
Social Media – while technically a type of link building, social media has a vital part to play in boosting your brand’s SEO profile.
Social Bookmarking – one important way of driving traffic to your web page, using other websites within your niche to promote your valuable content is a technique that we can implement on your behalf.
Sponsorship – by sponsoring relevant content on authority and relevant business websites, we can help to boost your company profile and thus its ranking.
Blog commenting – an effective way to create backlinks, we can pinpoint the best authority do-follow blogs within your niche.
Event promotion and newsletter promotion – through the promotion of events and newsletters, we can help to enhance your off page SEO strategy in a holistic and natural way.
Broken links – although forging outbound links is a key element of SEO, if those links are broken this could have a seriously negative impact on your strategy. We can help to eliminate this problem by constantly monitoring for missing or relocated external site content we can not only improve your SEO but we can also improve your user experience for benefits all around.
Many business owners are under the impression that on page SEO is the true driving force behind a successful strategy. In fact, off-page SEO is equally vital and important. The right approach is to use them both in tandem to best effect.
If you are determined to achieve the best possible results for your business and to boost your website as high as possible in the search engine rankings a coordinated and coherent SEO strategy that embraces both approaches is essential. As an experienced and specialist SEO agency, we have the key knowledge and skills to ensure that your off page SEO has been fully optimised to the latest best practice standards. By harnessing all of the techniques shown above, we can enhance your site’s profile and drive up traffic and thus, in turn, your revenue.
Contact us today to find out more about how we can help to improve your website’s off page SEO. We can perform an expert analysis and advise you about the key measures you need to take as well as implement an ongoing long term off page SEO strategy that ensures your brand stays ahead of its competition.