SEM, Search Engine Optimisation, is an important part of digital marketing, which once used as an umbrella term for increasing website traffic using both paid (PPC) and unpaid (SEO) marketing activities. Nowadays, the marketing industry tends to use the term only for “Paid Search” which is known as PPC or Pay Per Click, where you use online ads.
This is a highly cost-effective form of online marketing and can be leveraged to great advantage in many companies’ campaigns. Especially successful when used in conjunction with other optimising strategies, SEM can play a crucial role when harnessed correctly. When your Paid Search Marketing campaign is placed in the hands of a skilled digital professional team, you can be confident that PPC will be implemented in the most beneficial way for your organisation.
What Is SEM?
Search Engine Marketing should always be used as part of a cohesive and integrated digital media campaign. If the creative and content-focused element of your campaign is working well, you will need to back this up with as many ways as possible to access that engaging content. SEM involves the steps which your company takes to boost traffic to your site and involves, among other things, using the Google Ads, which previously known as Google AdWords, interface to allow placement advertising, enabling your company’s PPC marketing to advertise internet-wide as well as Integrated Vertical Search which, when harnessed correctly can boost your website to the top of the results in not only the organic results but also in the image, video, news and local results too. A key feature of SEM is that it is entirely measurable, and, in the hands of a professional team, each transaction can be followed through from click to conversion to inform future optimisation opportunities that will add extensive value to your SEM campaign.
How Can Paid Search Help?
Paid search is able to help your organisation reach targeted leads which in turn will be directed to your site rather than those of your competitors. When somebody searches for any of your business’ specific keywords, your website will appear at the top of the search engine result page in the paid sponsor section. This will exponentially increase your visibility and encourage higher numbers of visitors to your domain. Your business will be more easily found by visitors who are looking for your service or product and you will immediately have exposure to those people who already have a strong interest in purchasing your product.
How Can Our Paid Search Service Help?
While PPC is a very cost effective way to market your business, it can be extremely challenging to go it alone. Pinpointing precisely the right keywords is the key to success and that’s where we can help you out. Our skilled team are able to run a professional analysis of your keywords so that we can help you to target and focus your campaign most effectively. We can set up, manage and monitor the results achieved by your PPC campaign and make any necessary adjustments on your behalf to maximise your success.
Not only can we help you to put in place an effective Paid Search campaign, but we can also help you to track which elements of your campaign are most successful and use that feedback to inform your business direction and to enhance any future campaign changes.
As experts in the industry, we are highly experienced and skilled in measuring all of the key metrics that are collected by analytics software on your site. We can use this information to better guide your marketing decisions and increase your conversions while freeing you up to focus more closely on the other elements of your business.
We are a team of highly experienced experts in the field of SEM, PPC and Paid Search marketing. Through our skills, your business can acquire highly targeted site traffic while building up relationships and driving conversions. Our SEM team is composed of a performance drive, versatile and dedicated marketers who are fully conversant with Google Ads and the strategies that are essential to a successful SEM strategy. We will work closely with you to get a deeper knowledge and understanding of your brand and the brands of your competitions so that we can tailor a customised campaign that maximises your marketing budget.
Which SEM Services Can We Provide?
We can provide the following essential SEM services to help your business to grow and thrive while reaching its target market more effectively:
- Campaign and account audits
- PPC (pay per click) consultation
- In-depth research of relevant keywords
- SEM competitive analysis
- Customised ad copywriting
- End to end campaign management
- A-B strategic optimisation and testing
- Design, development, copywriting and optimisation of your landing page
- Customised reporting and tracking
Whether your business is already running a PPC campaign which is failing to have the desired effect or whether you are planning on launching SEM for the first time, we are here to help. We can optimise your accounts to increase your brand’s CTR (click through rate) and bring in increased qualified traffic. As part of our bespoke service, we will pinpoint the keywords which will drive more visitors to your site, with ongoing optimisation all part of our service. We will continue to optimise and monitor your SEM campaign so that you will soon start to see measurable improvements in your conversion rates.
We can offer you either a one-off consultation to help focus your strategy or you can take advantage of our ongoing optimisation and monitoring service to ensure that your site constantly stays at the top of the SERPs where you want it to be. With regular reporting and an outstanding level of service from our expert team, your SEM campaign will be in the best possible hands. Whatever involvement we have with your campaign, you can be reassured that your strategy will stand out from the crowd and help you to meet your brand’s marketing goals.
Contact us today and learn more about how our skilled London digital consultancy team can integrate search engine marketing into your existing strategies for a holistic approach to success.