What Is SEO or Search Engine Optimisation? - AKSEL DIGITAL - Smart Digital Marketing Agency and Internet Business Consultancy

What is SEO, Search Engine Optimisation?One of the elements that is absolutely essential for your company’s digital strategy is SEO or Search Engine Optimisation. Although SEO has become somewhat of a buzzword in recent years, this is for good reason since it is widely regarded as one of the best ways to boost your brand’s visibility and to increase traffic to your site.

Any business owner will agree that there is no point in having a well-designed website and an amazing e-commerce store if nobody can actually find it online. SEO holds the key to being seen and noticed in the digital arena.

When you have a skilled SEO expert working with you to enhance your digital strategy, you can have confidence that your site will rise up in the search engine rankings so that it can be easily found by your target audience.

What Is SEO?

SEO, or Search Engine Optimisation, in simple terms, is the activity of making certain that your website is discoverable for phrases and words which are relevant to the site’s offerings in search engines. While it may sound complicated, for an SEO company like us, helping to raise the profile of your business is a skill that has come with experience. We know how to harness the power of keywords and links in the most effective manner to get your company onto the first page of Google, or other search engines, in order to drive up your site’s traffic and increase sales.

Why Is SEO Important?

Increasing numbers of people are choosing to go online and use search engines to source the services and products that they are looking for. In fact, to have found this page in the first place you probably did the very same thing yourself, using terms such as “SEO agency London” or “SEO company London”.

When selling services and products over the internet, you need your site to rank as close to the top of the search engine results as possible. This is all the more important since evidence has shown that 90% of people only take the time to check page one of the search engine results, three-quarters of people only look at the top five results and almost half of all internet traffic will go to the page which ranks first.

It goes without saying that regardless of your industry and the market to which you are selling, if you want to be successful on a global, national, or even a local level, you need the services of an SEO specialist to help streamline your search engine optimisation within the ever-changing goalposts of the search engine algorithms.

How We Can Help

As a high-quality SEO Agency, we can help you to boost your revenue. We deliver the SEO services London companies find so essential in today’s competitive marketplace. There are about 200 factors that Google takes into account when determining the ranking for your website, and this means that using an SEO services company is the best way of navigating the potential minefield of the search engine algorithms.

As a professional digital marketing agency, it’s our business to know how best to tackle this challenge and how to put your business firmly on the digital map. We understand that every client has different goals and needs, and that’s why we customise our optimisation to meet your website’s unique requirements. Whether you’re launching your product on a global scale or whether you’re seeking to attract more local clients, we can tailor our service so that you rank highly where you need it most. We are proud to be an SEO expert London clients can depend on for their success.

Our SEO Services

We offer a host of different services to meet your needs. From local SEO services that will bring your business to the attention of customers in your vicinity to international services that will take your company global, we can help you achieve your goals.

  • Local SEO– we can help you to communicate to the search engines the relevance of your site to your local area using the techniques and tools at our fingertips to develop a strong local presence.
  • International SEO – we can work with your team to help you to develop your international goals and to devise a strategy which enables you to achieve them on a global scale.
  • E-Commerce SEO – there are countless online stores which sell millions of products each day, and it can be hard to attract customers to your site. We can help you to attract traffic so it can be converted into sales
  • Mobile SEO – we are extremely familiar with the Google mobile requirements. With our help, your site will be brought in line with these while identifying key opportunities to help your brand to engage more effectively with users of mobile devices.
  • SEO Audit – this is, essentially, a site health check of your existing SEO strategy including your on page SEO and off page SEO. We will build up a detailed picture of its effectiveness in terms of your brand’s goals and then determine strategies to make improvements. As part of the website audits we carry out we analyse your content marketing, SEO performance and link building potential as well as your competitors’ SEO activity for the clearest overall viewpoint.
  • Content Creation – content has a key role to play in ensuring the high ranking of your site. If your content isn’t relevant, it can’t get onto the first page. We can review existing content and optimise it, ensuring every page has its own distinct purpose and that all new content captures your target market’s attention in a gripping way. We also use keywords to find your niches, create content silos and create your powered content as well. These services are all part of our on-page SEO services. Click here to read how content marketing can help you.
  • Infographic Preparation – many people visiting your website lack the time and the inclination to read through pages of text. Infographics are highly beneficial since the same information can be conveyed in an SEO friendly, highly visual way that has a powerful impact.

Contact us today to get your free technical SEO audit report and learn more about how we can improve your brand’s SEO strategy.